Boston consulting group analysis

It was developed by the Boston Consulting Group in See below:. Dogs , found in the lower right quadrant of the grid, don't generate much cash for the company since they have low market share and little to no growth. Because of this, dogs can turn out to be cash traps, tying up company funds for long periods of time.
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The BCG Growth-Share Matrix: Theory and Applications

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Bcg matrix definition

BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness growth rate of that industry and competitive position relative market share. These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by it. The general purpose of the analysis is to help understand, which brands the firm should invest in and which ones should be divested. Relative market share. One of the dimensions used to evaluate business portfolio is relative market share. This is because a firm that produces more, benefits from higher economies of scale and experience curve, which results in higher profits.
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BCG Growth-Share Matrix

Named for the Boston Consulting Group who created it, the BCG matrix is a simple tool to assess a company's position in terms of its product range. It is designed to help you think about your products and services and make decisions about which you should keep, which you should let go and which you should invest in, based on growth and market share. The BCG matrix is popular conceptual model that's very helpful when you're reviewing your business strategy. It provides a way for companies to review their products and brands based on the product's competitive position, or how it performing compared to competitor products in the market. Plotting your products on the matrix lets you see at a glance which products you should invest in, which to develop and which to discontinue.
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This book will provide you with a handy introduction to the applications of the BCG growth-share matrix in portfolio analysis, decision-making processes and resource allocation. This allows managers to identify profit-generating or high-potential activities, as well as activities in decline and activities that are likely to collapse. This has important consequences when it comes to deciding which sectors to focus on and where to allocate scarce resources. In this book, you will discover how the BCG growth-share matrix can help you, learn how to classify your strategic business units into the four categories, and use your findings to make better business decisions. A clear explanation of the benefits and potential drawbacks of the method, a discussion of a practical case study, and an introduction to related models will give you the tools you need to tailor your approach to your situation.
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